Henkel Builds Up E-commerce Partnership With Alibaba In China

henkel 2With a population of over 1.3 billion, China is not only the world’s leading emerging country – but also the largest e-commerce market, with online shopping growing for both the consumer sector and B2B commerce in recent years. And Henkel is part of this development: Recently, the Adhesive Technologies business unit has launched its first comprehensive flagship store on 1688, the Alibaba Group’s B2B e-commerce platform.


Following the success of its consumer-focused online store on Alibaba’s B2C platform Tmall, Henkel Adhesive Technologies is now delving deeper into the B2B e-commerce market as well. Its flagship store on 1688  a figure that means “good fortune all the time” in Chinese – incorporates a competitive product portfolio, with hundreds of products, including brands like Loctite, Teroson, Bonderite, Technomelt and Aquence. The store will provide solutions for customers covering a range of applications for packaging and consumer goods, transport and metal, general industry, electronics, and craftsmen as well as a customized product line especially for the Chinese market.


henkel 1“China is the second largest market for our Adhesive Technologies business worldwide. Putting customers first, the newly launched flagship store allows us to showcase our comprehensive product portfolio and technology expertise,” said Jeremy Hunter, Greater China President of Henkel. “It better positions Henkel and grants local customers better and fuller access to our products, the end-result of research and innovation.” Jeremy added further.